Promotion...
Below are our articles on the subject of Promotion. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Creating your Fashion Business Website
In this day and age it's impossible to make it as a fashion designer without a website. Not only is your website essential for online marketing, it...
Getting your Fashion Designs Featured in the Press
When you launch your fashion design business, you'll need potential customers to know about it, and the best way of getting through to them is to...
Holding Promotional Events for Your Fashion Business
It's all well and good to send out promotional items and appear at fashion shows, but if you really want to draw attention to what you're doing...
Interview: Inside Fashion Photography
When you've worked hard to create the designs in your range, you'll want to promote them to the best of your ability. We spoke to fashion...
Launching Your New Fashion Business
How many fashion designers and design companies can you name? If you read a lot of fashion magazines, you might be able to make quite an impressive list, but most...
Quiz: How Much Do You Know About Marketing?
Wouldn't it be wonderful if you could just get on with designing great clothes and let somebody else worry about trying to sell them? Un...
Social Networking and Your Fashion Business
It's often said these days that the best possible form of advertising is to have something 'go viral' on the internet, ensuring that it's talked...
Using Accessories to Promote Your Business
Whatever kind of clothes you're making in your fashion design business, whether for women or men, children or adults, niche markets or the...
Using Fashion Trade Shows to Promote Your Designs
There are two sorts of marketing which most followers of fashion are aware of - selling directly to the public, and promoting high fashion designs...
Using Professional Fashion Photography
It's impossible to work in the fashion business today without making use of fashion photography. Whether it's for your business portfolio, press...
What are Fashion Shows Worth to Your Business?
What is the first image that springs into your mind when you hear the word 'fashion'? For many, it's the fashion show. The fashion business has...
What Customers Want: Quotes from Fashion Shoppers
What's the single most useful thing a fashion designer can know? Most people who've been in the business for a while will tell you that it's...
