Children's Fashion

Specific considerations when designing and selling clothing for children. Topics include fabric selection, trend forecasting, marketing approaches, durability, and family-friendly retail spaces.

Anticipating Trends in Children's Fashion

Kids care deeply about fashion trends, and understanding what drives their choices helps designers and retailers meet their needs.

Making Premises Family Friendly

Make your shop easier to navigate for parents and kids with wider aisles, pushchair storage, and better stock management.

Marketing to Children and Parents

Marketing children's clothes means appealing to two very different audiences with competing priorities at the same time.

Practicality and Durability in Children's Clothing

Kids' clothes need to handle rough play, growth spurts, and quick cleanups, here's how to make them tough enough to last.

School Rules and Children's Fashion

Kids still care about fashion at school, and dress codes create unexpected opportunities for designers selling quality basics.

Sourcing Suitable Fabrics for Children's Clothes

Choose soft, breathable fabrics for children's clothes that protect sensitive skin and keep them comfortable and safe.