Promotion...
Below are our articles on the subject of Promotion. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Creating your Fashion Business Website
A guide to designing, constructing and marketing a successful website for your fashion design business....
Getting your Fashion Designs Featured in the Press
A guide to communicating effectively with the press and drawing media attention to your fashion design business....
Holding Promotional Events for Your Fashion Business
A guide to holding events to promote your fashion design business. Who to invite and how to get them right....
Interview: Inside Fashion Photography
Fashion photographer Stuart Crawford gives us the low-down on what a professional photoshoot can be worth to you, how to organise one, and how to get the best out of it....
Launching Your New Fashion Business
A guide to successfully launching your fashion business and drawing attention to it....
Quiz: How Much Do You Know About Marketing?
Find out how good you are at researching, targeting and running marketing campaigns for your fashion business with this entertaining quiz....
Social Networking and Your Fashion Business
Using social networks can boost your business on many levels but you'll need to know what you're doing if you want to make it a success....
Using Accessories to Promote Your Business
A guide to choosing and using the right accessories to turn your fashion designs into a look which will attract the attention of the press and shoppers alike....
Using Fashion Trade Shows to Promote Your Designs
A guide to presenting your fashion designs successfully to retailers at fashion industry trade shows....
Using Professional Fashion Photography
A guide to choosing and working with professional fashion photographers. How can professional fashion photography benefit your fashion design business?...
What are Fashion Shows Worth to Your Business?
Advice on how to determine the value of fashion shows to your fashion design business, and on how to prepare for a successful fashion show....
What Customers Want: Quotes from Fashion Shoppers
What do customers really think about clothes shopping? We interviewed ordinary people to find out their priorities....