Promotion
Articles about promoting your fashion business through various channels and methods. Topics include trade shows, websites, press features, photography, and promotional events.
Creating Your Fashion Business Website
Set up your fashion business website by registering a domain, renting server space, and choosing between DIY or hiring a professional designer.
Getting Your Fashion Designs Featured in the Press
Get your fashion designs noticed by pitching them directly to press outlets and fashion magazines with a solid press release.
Holding Promotional Events for Your Fashion Business
Plan and execute fashion events that actually draw crowds and build real connections with industry insiders.
Interview: Inside Fashion Photography
A fashion photographer explains what goes into a professional shoot, how to find the right person, and why it matters for selling your designs online.
Launching Your New Fashion Business
Get your fashion business noticed by retailers and the public with a two-part marketing strategy that actually works.
Quiz: How Much Do You Know About Marketing?
Test your marketing knowledge with this quick quiz designed to help small business owners spot gaps in their approach.
Social Networking and Your Fashion Business
Use social media strategically for your fashion business by picking the right networks and building genuine connections with your audience.
Using Accessories to Promote Your Business
Turn fabric scraps into branded accessories that boost your fashion business's marketing power.
Using Fashion Trade Shows to Promote Your Designs
Get buyers interested in your designs by exhibiting at fashion trade shows and following up with promising leads.
Using Professional Fashion Photography
Professional fashion photography can boost your fashion business in portfolios, ads and catalogues far more than DIY photos alone.
What Are Fashion Shows Worth to Your Business?
Fashion shows cost money, but they can generate press coverage and sales leads that help new clothing brands grow their business.
What Customers Want: Quotes from Fashion Shoppers
Real fashion shoppers reveal their biggest complaints about sizing, fit, and quality when buying clothes.